"About Effing Time" is what George, Adrian and Andrew hope their audience say at least once each episode.

The three hosts knew each other virtually, but after meeting in person at Watches and Wonders 2022 and filming an impromptu YouTube video together, there was an instant camaraderie that has led to a follow up podcast.

The trio come from different backgrounds but have found common ground in their unending interest in and passion for watches. As well as taking the piss out of each other.